About

About State and Signal

Clarity. Courage. Meaningful progress.

Disruption isn’t new — pace is. AI isn’t replacing leaders; it’s amplifying the ones who evolve.

State & Signal exists to help teams navigate that evolution with clarity, confidence, and integrity. We cut through noise, align people, reshape workflows, and bring strategy back to the center of decision-making — all while using AI as a catalyst for smarter, faster progress.

We don’t automate your business.
We help your business think — together, cross-functionally, and strategically — so the right moves become obvious.

About State and Signal

OUR MISSION

We turn possibility into progress. We align AI with your goals, constraints, and culture so experiments become outcomes — and outcomes scale.

What We Do (At a High Level)

What We Do (At a High Level)

VISION

Make progress obvious and accessible. When clarity is shared and workflows make sense, teams execute faster, smarter, and with more joy. AI becomes not a threat or a buzzword — but a force multiplier for meaningful work.

We work with leadership teams to:

  • Build organizational clarity and alignment

  • Strengthen decision-making with AI-enabled insights

  • Elevate AI literacy and confidence across teams

  • Reveal real workflows, friction, and opportunities

  • Reshape processes using human-in-the-loop collaboration

  • Design a build-ready, prioritized Scope of Work

  • Connect you with the right vetted AI builder — and oversee the handoff

Every engagement is bespoke.
Every outcome is grounded in how your business actually works.

👉 Explore Our Services

Founder

Mollie Barnett — Strategist, Facilitator, Builder of Momentum

For 20+ years, I’ve helped growth-minded teams focus, align, and accelerate. My specialty is bottlenecks — the political, structural, or human blockers that keep organizations from moving forward. I find them, name them, and turn them into momentum.

I’m at my best inside complexity:
cross-functional problems, high-stakes strategy, leadership alignment, and organizational change that requires both courage and clarity. Business is my hobby, my talent, and my joy (weird, I know).

Underneath all of it is integrity and loyalty. They’ve carried me through every era of change — before mobile, before social, before AI — and they’re why I work with a tight, loyal crew of mavericks who back each other and the work. The model may look “fractional,” but the commitment is anything but.

Credentials
Forbes Council • Blue Ocean Certified Strategist • Microsoft Certified Generative AI for BI, AI 900 • Award-winning company builder

Credentials: Forbes Council • Blue Ocean Certified Strategist • MS Generative AI (Business) • Award-winning company builder.

Speaking & Media

Mollie delivers keynotes, workshops, and private briefings on AI readiness, governance, and practical adoption.

👉 Book a 20-minute Intro

Founder

Family & Community

Mollie is married to Michael Cook and they live in their hometown of Northport, NY with their daughters, Madeline and Louise. They are deeply involved in their local community and happiest at the port, on a walk, or with their dogs and family.

Speaking and Media

Integrity and Loyalty

Speaking and Media

Speaking & Media

Keynotes, workshops, and private briefings on AI readiness, governance, and practical adoption. Booking info on request. Book a 20-minute Intro.

Mollie regularly delivers keynotes, workshops, and private briefings on AI readiness, governance, theory, adoption and practical application for a variety of industries and levels.

Ready to Move Forward?

Clarity creates momentum.
Let’s design yours.

👉 Book a Call?

 

Relationship Capital

For decades, we’ve worked across industries — from Main Street to Fortune 500 — helping teams evolve through each technological wave. 

Sampling of Clients & Strategic Program Partners
Cuisinart • Discovery Channel • The New York Times • Sigma Tau • Men’s Fitness • Amazon • American Airlines • IATAN • Government & public agencies • SATCO|NUVO  • Range Rover • Audubon • PBS • Walmart • The Home Depot • Ferguson / Build.com •  First Data • Victoria Secret • tED Magazine • The Bacon Brothers • Sonesta Resorts 

Details and references under NDA.

THE SMART Co, New York
631-486-4340
CONTACT US